Brand Guidelines

Version 1.0

01. Introduction

Welcome to
The Grand Sound

This brand guidelines document serves as the definitive reference for maintaining visual and verbal consistency across all touchpoints. By adhering to these standards, we ensure that The Grand Sound remains recognizable, professional, and emotionally resonant with our audience.

Our Story

Discover The Grand Sound, where captivating electronic beats have been enchanting listeners since 2008! 🌅

At The Grand Sound, we believe in the power of music to connect hearts and elevate spirits. Our passion lies in handpicking the most enchanting emotional and melodic tunes to accompany you on your daily journey.

With over 90 record labels in our family and a wealth of experience in blending electronic beats, we've become your ultimate destination for the finest Progressive and Deep House tracks.

Join us as we embark on a thrilling adventure through soundscapes that will touch your soul and inspire your mind. Together, let's celebrate the beauty of music and make every moment an unforgettable one.

"Your Moment, Our Sound."

02. Logo System

Our Logo

The Grand Sound logo system consists of three primary formats, each designed for specific applications. Understanding when and how to use each version ensures optimal brand representation across all media.

Primary Logo
Primary Logo
Stamp Logo
Stamp Logo
Monogram
Monogram
Alternate Monogram
Alternate Monogram
03. Logo Usage

When to Use
Each Version

Primary Logo

Use the primary horizontal logo for website headers, email signatures, presentations, and any application where horizontal space is available. This is the preferred version for most use cases.

Primary Logo

Stamp Logo

The stamp logo is ideal for social media profile pictures, app icons, merchandise, and any square or circular format. It maintains legibility at small sizes.

Stamp Logo

Monogram

Use the monogram for favicon, watermarks, pattern designs, and situations where a simplified brand mark is needed. Perfect for subtle branding.

Monogram

Alternate Monogram

The alternate monogram with background provides additional versatility for applications requiring a contained logo mark with built-in padding.

Alternate Monogram
04. Seasonal Variations

Seasonal
Identities

The Grand Sound embraces the changing seasons with seven unique logo variations. Each version captures the mood and aesthetic of different times and moments, allowing our brand to evolve throughout the year while maintaining core recognition.

Main Evening
Main Evening
Morning
Morning
Night
Night
Spring
Spring
04. Seasonal Variations

Seasonal
Identities

Summer
Summer
Autumn
Autumn
Winter
Winter
05. Color Palette

Our Colors

The Grand Sound color palette is inspired by warm sunset tones, reflecting the emotional and melodic nature of our music. These colors evoke feelings of warmth, comfort, and inspiration.

Primary Colors

Sunset Orange
HEX #fb7c55
RGB 251, 124, 85
CMYK 0, 51, 66, 2
Cream
HEX #fbf5d0
RGB 251, 245, 208
CMYK 0, 2, 17, 2

Secondary Colors

Light Coral
HEX #f1ae8d
RGB 241, 174, 141
CMYK 0, 28, 41, 5
Peach
HEX #f9ca9f
RGB 249, 202, 159
CMYK 0, 19, 36, 2
05. Color Palette

Our Colors

Secondary Colors (Continued)

Tan
HEX #e9a678
RGB 233, 166, 120
CMYK 0, 29, 48, 9
Brown
HEX #d28c66
RGB 210, 140, 102
CMYK 0, 33, 51, 18
06. Typography

Our Fonts

Typography plays a crucial role in expressing our brand's elegant and emotional voice. We use a carefully selected pairing that balances sophistication with readability.

Headline Font: Playfair Display
The Grand Sound
ABCDEFGHIJKLMNOPQRSTUVWXYZ
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Usage: Playfair Display is used for all headlines, titles, and display text. Its high-contrast serifs and elegant proportions convey sophistication and emotion. Available in Regular, SemiBold, Bold, and Black weights.
06. Typography

Our Fonts

Body Font: Lato
The Grand Sound
ABCDEFGHIJKLMNOPQRSTUVWXYZ
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1234567890
Usage: Lato is used for all body text, captions, and user interface elements. Its clean, modern sans-serif design ensures excellent readability at all sizes. Available in Light, Regular, Bold, and Black weights.
07. Brand Voice

How We
Communicate

Elegant & Emotional

Our brand voice is elegant and emotional. We aim to connect with our audience on a deeper level, using language that is both sophisticated and heartfelt. Our tone should always be warm, inviting, and inspiring. We speak to music lovers who appreciate the artistry and emotion behind every track we share.

When writing for The Grand Sound, remember to:

Be Authentic

Speak from the heart. Our audience values genuine connection and passion for music.

Be Inspiring

Use language that uplifts and motivates. Every piece of content should leave the reader feeling energized.

Be Sophisticated

Choose words carefully. Our vocabulary should reflect the quality and artistry of our music curation.

Be Warm

Create a welcoming atmosphere. Our tone should feel like a conversation with a knowledgeable friend.

"Your Moment, Our Sound."